VINTED X MADELINE ARGY
Led on-set creative execution and data-informed content strategy for the Madeline Argy x Vinted collaboration — spearheaded shot ideation and directed capture of behind-the-scenes B-roll footage, while mining Vinted's platform data to shape and sharpen the Q&A segment scripts, ensuring the content felt culturally sharp, on-brand, and genuinely reflective of how Vinted's community shops and thinks.
