about me

I'm a multidisciplinary creative with a love for all things pop culture, culture first and purpose led.

Storytelling, for me, goes beyond delivering information - it's about creating genuine connections with audiences. This enthusiasm drives my work across various media, including journalism, anything editorial, advertising, pr, strategy, and marketing.

Currently studying MA Digital Media at UCL I’ve already had the chance to gain hands-on experience in editorial roles and creative projects with my degree and externally. I'm always looking to grow, learn, and seize new opportunities in the media world!

  • Manages and grows brand social media channels across key platforms. Schedules and publishes content in line with brand tone, campaigns, and calendar. Tracks and reports on social performance metrics including reach, engagement, and growth. Oversees community management by responding to comments, DMs, and mentions. Nurtures follower relationships to build brand loyalty and a positive online presence. Monitors platform updates, trends, and competitor activity to inform strategy.

  • Create and publish short-form video content on TikTok (@Roselineadu), including ideation, scripting, filming, and editing. Analyse TikTok analytics to optimise posting times, reach, and engagement. Build and maintain an engaged online community through consistent brand voice. Collaborate with brands on sponsored content, delivering briefs on time. Adapts content style to emerging trends while sustaining a recognisable personal brand.

  • Worked as a journalism intern with BBC News and BBC Social, supporting the production of high-quality, accurate reporting across digital and broadcast platforms. I gained hands-on experience in researching, writing, and contributing to news stories, while learning from leading journalists in a dynamic newsroom environment.

  • Responsible for overseeing comprehensive content creation, engagement, and strategic initiatives across diverse social media platforms. My primary objective is to enhance brand visibility, drive engagement, and maintain a positive online presence for the organisation.

  • As one of the Founders and Co Editors-in-Chief of Thee Cult magazine (a Pop Cultural and multimedia publication with a termly circulation) I lead a talented team in curating engaging content that
    reflects contemporary trends and resonates with our audience. I oversee the strategic vision, editorial direction, and development initiatives of the magazine, fostering an environment that nurtures innovation.

  • Founded and manage roselikestoblog, a self-led digital blog that explores a wide range of topics, including pop culture, political discourse, and social issues. Initially launched and built a following on Instagram through visually engaging, bite-sized content tailored to digital audiences. Transitioned the blog to Medium to accommodate longer-form, in-depth commentary and analysis. Responsible for all aspects of content creation, including researching, writing, editing, and designing original graphics and promotional materials.